Michael Gregg
I've stopped blogging. This place is just to house thoughts and other stuff. Feel free to subscribe, comment, retweet, or do nothing.
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Posted 3 months ago
Posted 4 months ago
Verb HQ

Posted 4 months ago
Seeing things in a new light ...
"Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek." Barack Obama

Posted 4 months ago
30 years of Kiwi Advertising
A very clever edit from Stoppress.co.nz:
Posted 4 months ago
Interactive advertising only medium to grow in 2009
It's been well reported that the advertising industry had a shocker in 2009 with Interactive the only medium to report growth in advertising revenues. In my role as Chair of the IAB, I published a media release predicting Interactive would pass Magazine and Radio spend in 2010 (the scorecard will be released by the ASA in March 2011). There's been talk of the newspaper industry releasing only display figures as the classified structural shift misrepresents or skews their national and retail display activity. Interactive reports display, classified and search and also saw a decline in classified spend in 2009. It's my personal (I stress personal) view that Total Adspend should continue to be reported, but a breakout of display and classified would be useful, both to measure the post-recession uplift in display across all media, and to mark the unstoppable progress of classified revenue from print to online.
The interactive sector, along with the rest of the media industry saw tough trading conditions in the period from September 2008 to September 2009. Display, Classified and Search are all expected to show solid post-recessionary growth as the structural shift to online continues.
Posted 5 months ago
Don't waste a good recession
The Marketing Association asked me to lunch today. I took the opportunity to deliver a commentary about the effect of the recession on the domestic advertising market with some insights from offshore.
I've dropped some of the material online if you're interested in having a quick read. Below was my favourite image from the presentation. It shows the revenue lift in online from January to June 2009 for the display advertising component of online advertising in NZ, versus the drop reported by the NZTBC for television advertising revenues over the same period. Ouch.
The burning question for the big media outlets in New Zealand is whether the recessionary downturn will be cyclic and revenues within the media mix will bounces back to the good old days, or whether the shift of ad spend online is here to stay. Clearly with some of the campaign results I've been seeing, online is converting well - for search, classified and display.
At Trade Me, I've seen television work well alongside display campaigns. We've seen a big uptick in traffic to clients' sites after Trade Me is added to a tellie schedule.
Anyway, the address for the preso notes is www.dontwasteagoodrecession.com. It's a work-in-progress that I'll try to tidy up over the weekend. I hope you enjoy it. Please leave me a comment!
Thanks, MG

Posted 10 months ago
#heroadfriday
This television commercial appeared in the late 1970's and helped Kentucky Fried Chicken take the number one spot in this category from Homestead Chicken. I'm not sure the same messaging (or images) would be appropriate in 2009! Please no vegan-spam. Just sit back, turn up the volume and enjoy this nostalgic TVC from my childhood.
Posted 1 year ago
Levi Stubbs' Tears
I pulled the guitar out at the bach last weekend and briefly rediscovered the fifth layer of skin under my fingertips. I also found out how useful Apple's iStore is when digging out old tunes. Unfortunately (and weirdly) Billy Bragg's rendition of Levi Stubbs' Tears is not for sale. I've only got it on vinyl. Anyone able to email me an mp3?
Posted 1 year ago
Old Man's Beard Must Go

Posted 1 year ago


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